Saturday will be the first full day of festivities at SXSW. The Hammock folks here in Austin for the conference will be facing a Saturday schedule full of topics such as voting and politics, managing communities and interactive media.

After my unicorn sighting today, I'm personally looking forward to seeing what other mythical and fictional creatures show up on the panels. I think the "Top Ten Lessons Learned in E-Commerce" at 11:30 a.m. will be a great start to the day.

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