This panel on social media/marketing metrics could have easily been called "What Are People So Afraid of" as the panelists talked about the different things that those in different levels of management within a company are worried about when it comes to social media: losing people, protecting the brand, affecting sales and what happens if we do nothing.

One quick take-away: If you're wanting to talk your company into getting involved in some sort of social media, you might want to take a three-pronged approach. Start listening. Start participating. Start leading.

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