Custom Redesign Process
 Learn more about the |
Hammock loves magazines—and not just the final product. We even like the painstaking process involved in getting a magazine to a reader’s mailbox—whether that’s conceiving creative story ideas, writing relevant articles, designing eye-catching layouts or giving the print product the eagle-eye. That process is made more fun because we fashion it as a creative partnership.
Hammock’s process of putting together a new magazine (or redesigning an old one) varies depending on a client’s needs, but all begins with a research phase where we learn as much as possible about a customer’s brand and product. After meeting with the different stakeholding groups, we move to the brainstorming and collaboration phase where we make recommendations for a magazine’s editorial content and design and refine it in cooperation with those stakeholders. The production phase is the nitty-gritty of putting all the pieces together to produce a magazine that meets a client’s mission and surpasses readers’ expectations.