Metrics
At Hammock Inc. we want to ensure our clients have metrics in place to measure their marketing and communications campaigns, so we provide custom measurement tools to gauge the effectiveness of the media we create for them.
One of our measurement tools is the Hammock Engagement Report Card, which monitors specific elements on a quarterly basis that are fundamental to the success of a client's media. These elements are unique for each client, and we collaborate with them to ensure their Engagement Report Card reflects their goals with their desired audience whether that be with clients or members. Examples of the elements we track include:
- Media integration
- Media innovation
- Brand equity
- Loyalty
- Community
- Participation