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Since the Web began evolving as a consumer and business tool in the mid-1990s, it continues to metamorphasize rapidly. Conversational and social media innovations, such as blogs, podcasting, new forms of syndication via RSS, easily embedded video features and social networking, have all opened the eyes of media creators and users to the wonders of the World LIVE Web.

Static, boring, traditional websites just don’t work anymore.

Hammock's long history building online communities

At Hammock, we’ve been obsessed with the social and conversational nature of the Internet since the early 1990s. We managed forums on CompuServe before the Web (as we know it today) even existed. Our president, Rex Hammock, is noted for being among the first CEOs to blog—his popular rexblog.com has been around since 1999—and today his blog is read by thousands each week.

Social Media for Magazines

In 2005, we had grown tired of the old way of creating and presenting a magazine Web site that missed out on the power of community and search-optimizing tools, which some call “Web 2.0.” So our Web-savvy editors and tech staff began creating our own content-management system to build and manage the unique needs of a magazine Web site—such as archives and advertising information—that incorporated the latest features necessary to bring alive a magazine’s Web site.

We named our in-house system the “Converzine Platform” to stress its integration of both conventional magazine content and the conversational media of today’s Web. And we’ve been amazed at the results.

For example, since April 2006, we’ve managed the website MyBusinessmag.com for the National Federation of Independent Business using the Converzine Platform. Incorporating features like blogging, tagging and RSS to connect its content to the “social Web” (onto networks such as Technorati and del.icio.us), the Converzine-powered site’s traffic and usage has grown by 400 percent.

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	Services Social Media Services Process Social media Conversational media +Digital home Friend Us! Find Hammock Inc. on these social networking services. Flickr Facebook del.icio.us Since the Web began evolving as a consumer and business tool in the mid-1990s, it continues to metamorphasize rapidly. Conversational and social media innovations, such as blogs, podcasting, new forms of syndication via RSS, easily embedded video features and social networking, have all opened the eyes of media creators and users to the wonders of the World LIVE Web. Static, boring, traditional websites just don’t work anymore. Hammock's long history building online communities At Hammock, we’ve been obsessed with the social and conversational nature of the Internet since the early 1990s. We managed forums on CompuServe before the Web (as we know it today) even existed. Our president, Rex Hammock, is noted for being among the first CEOs to blog—his popular rexblog.com has been around since 1999—and today his blog is read by thousands each week. Social Media for Magazines In 2005, we had grown tired of the old way of creating and presenting a magazine Web site that missed out on the power of community and search-optimizing tools, which some call “Web 2.0.” So our Web-savvy editors and tech staff began creating our own content-management system to build and manage the unique needs of a magazine Web site—such as archives and advertising information—that incorporated the latest features necessary to bring alive a magazine’s Web site. We named our in-house system the “Converzine Platform” to stress its integration of both conventional magazine content and the conversational media of today’s Web. And we’ve been amazed at the results. For example, since April 2006, we’ve managed the website MyBusinessmag.com for the National Federation of Independent Business using the Converzine Platform. Incorporating features like blogging, tagging and RSS to connect its content to the “social Web” (onto networks such as Technorati and del.icio.us), the Converzine-powered site’s traffic and usage has grown by 400 percent.

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