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Event Media
Hammock develops and manages online event media for associations and organizations to increase event attendance, engagement and provide additional advertising revenue opportunities for event sponsors and exhibitors. We utilize social media platforms and tools to enhance and add value to the member event experience for attendees, as well as for those who are unable to attend.
Pre-Event Media
Community Site: Hammock creates pre-conference attendee community sites, which allow event attendees to create profiles, share expertise, network with other attendees and make the best use of their time at the event – whether it be discussing the slate of speakers, asking questions of your staff or the speakers or even making plans for dinner with new friends.Customized to meet your needs, options include the latest social media tools such as blogs, Twitter, Flickr (for photosharing) and YouTube (for video). Separate groups can also be created for each session. With this functionality, the conference truly begins the moment attendees create their user profile.
Event Media
Event Site: Hammock creates custom event sites that provide live coverage of events. Continuously updated with content captured and shared during the event, attendees and non-attendees have a single site to see what is taking place as the event unfolds. This type of site can generate additional ad revenue by providing sponsors a unique way to reach your attendees. The site, optimized for social media, includes:- Live or delayed video feeds
- Live blogging
- Live Twitter feeds
- Live photo sharing
- Live sharing of presentations
Event Media Management Hammock provides a team to cover the event on-site and capture the “buzz” that is taking place. This includes actively creating, curating and managing the video, blog, Twitter, and photo-sharing media and content.
Post-Event Media
Digital Magazine: Hammock creates special digital editions that provide highlights of the event for your audience. This digital offering can be sponsored, and will celebrate the event and affirm the value for those who attended while encouraging others not to miss it next time. Hammock can provide a multimedia, digital magazine edition that includes:- Highlights and summaries of the event
- Videos featuring key speakers and attendees of the conference
- Aggregation of conference content using multiple media
- Video message from the sponsors
Related Reading:
Using Real-Time Social Media to Promote EventsHow We Use Social Media for Events
Hammock Helps NFIB and Sam's Club Launch e-Magazine for 1 Million Small Business Owners
