Content and custom media that work for you.

We bring together talent, experience, insight and ideas to provide creative solutions, stellar service and measurable results for our clients.

At Hammock, we:

• Advise companies and organizations on how to use a wide array of content and media to achieve their business objectives.
• Start each client relationship and new project with the questions, “What are the objectives?” then “What is the hierarchy of the objectives?”
• Integrate traditional media with emerging approaches and new media enabled by technology.
• Collaborate with a talented team of expert writers, artists, researchers, producers, directors, strategists and more.
• Partner with and support our clients in ways that reflect each client’s unique resources, needs and opportunities. For some, we provide 100 percent of their outsourced media and content needs. For others, we complement their existing in-house content and custom media activities.
• Utilize new technology to support collaboration with and among our staff, creative and consulting partners, vendors and suppliers, and clients to increase the efficiency of our work flow and improve results.

Our clients engage us to meet business objectives related to:

• Ensuring that the quality and effectiveness of their corporate and customer media and content reflect their brand and organizational values.
• Improving their existing content-oriented efforts through better graphic or interface design, usability, editorial and strategy.
• Establishing customer loyalty and extending the length of customer relationships.
• Increasing revenue related to online sales, advertising or sponsorship opportunities.
• Training, educating or supporting customers or members to enable them to gain the maximum value of their purchase or membership.

We provide our clients the following content marketing and custom media services:

• Research designed to provide the insight necessary to help our clients meet their business objectives.
• Strategy planning and execution that provide the foundation of content creation and long-term management of successful content marketing programs.
• Editorial, design and creative services from talented, experienced professionals.
• Magazines that are branded and customized to achieve specific objectives.
• Videos that inform, entertain, motivate or teach—all in an effort to meet a specific objective.
• Web content and development as part of a multifaceted, comprehensive custom media strategy.
• eMedia ranging from services for aggregating and curating digital content to email newsletters, e-books and interactive tools designed to support a marketing strategy.
• Wiki development and management that can help capture and share knowledge to build customer loyalty, reduce the costs of customer service and provide new opportunities to help customers access the information, products or services they desire.
• Event media that enhance the participants’ experience before, during and after the event, while providing the event organizer more valuable advertising and sponsorship opportunities to monetize.
• Mobile apps that help customer acquisition efforts and serve existing customers in new and better ways.
• Community/social media management services designed to accomplish specific business objectives through online community and content distribution, development and management approaches.

We believe:

• People make companies great. This belief governs our choices of the people we hire, the independent talent with whom we work, the vendors and suppliers on whom we depend... and, most importantly, the clients we serve.
• Mutual trust and respect are the foundation of successful, long-term relationships.
• Solutions are discovered by listening, not talking.
• The client's customer is always right. That's why we believe it is critical for us to listen first to the client's customers before making any recommendations, or beginning any project.
• The client's business objective is the foundation of all we do.
• Compelling design, expert writing and creative storytelling produce great results.
• Research and strategy are the first steps and keys to our most successful projects and business relationships.
• The process and flow of work should constantly evolve with the goal of finding the best way to achieve a balance in the following: efficiency/productivity, collaboration, successful results and fairness to all involved.
• Results are the most important measurement of return on investment.
• Traditional media and new media are not enemies. New does not kill old. The role of each and every medium is ever-changing. The business opportunities and business models of each and every medium constantly change. To dismiss any medium, new or old, is to give up the opportunity to reach a segment of your audience. Great marketers and media people know that more options are better than fewer options.
• The word Brand means the story that captures the essence, uniqueness and value of your product (or company, cause, etc.).
• The word Marketing means the ways you share that story with the people most important to the success of your product (or company, cause, etc.).
• Passion is the reason people become more than mere customers or members. Organizations run by people who share the core passion of their customers or members are the organizations that achieve the most return from their investment. This is the belief underscoring the programs we develop and manage for clients.