I have to admit: I have a little crush on Dr. Walter Bishop from FOX's messes-with-my-head show Fringe. I'm so excited about the new season starting this month. I watched last season without missing a single word, and I plan to do the same with this one.

Last night -- you have may have seen it -- FOX ran a rerun of one of the episodes from last season as they lead up to the new one. They called it a "Tweet-peat" and plugged tweets onto the screen during the episode. I didn't know what to expect. It had the potential to be cool, or really, really bad.

They kept only two tweets at a time on the screen so as not to distract too much from the show, and most of the conversation -- happening in real time on Twitter too using the hashtag #Fringe -- was between the actors, producers and crew. But here's what worked for me about this little experiment: They interacted with fans and fellow tweeters! They answered questions about favorite scenes and episodes, and they alluded to inside information about things to come, maybe.

You can tweet all day long, but unless you're actually listening to those who follow you and interacting with them, you might wanna reevaluate the way you use Twitter.

I kept watching (and hoping) for Walter (played fabulously by John Noble) to send me a special "I love you too" message on my TV screen. I guess I just must've blinked and missed it.