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June 2009 Archives

June 1, 2009

International Small Business Exchange Program

I don't think that's officially what it was called, but, cupcakes did cross oceans last week here in Austin, Texas.

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Jess Pryles of Sugadeaux Cupcakes in Melbourne, Australia, set up shop with Olivia O'Neal at Sugar Mama's Bakeshop, the best in town! The result? Pure deliciousness.

The short story goes like this: The two cupcake connoisseurs were featured on a prominent cupcake blog and then became fast friends on Twitter. Less than a year later, they planned five days of co-baking in Olivia's Austin-based shop.

I had the chance to stop in on Saturday, Jess' last day at the bakery. Her "Malteser" is hard to resist, so I didn't even try. Her website describes it as "moist dark chocolate cake with luscious malted frosting, finished with a malt chocolate ball." And this week, she took it a step farther and mixed crushed malt chocolate balls into the frosting. I'm a little ashamed to admit, I could have eaten about six all by myself. But I didn't.

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And for me, no trip to Sugar Mama's is ever complete without a Marilyn Monroe. "The original bombshell," made from buttery vanilla cake topped with vanilla buttercream.

Twitter and buttercream. How could they really go wrong?

June 22, 2009

"There's an App for That!"

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One of the best parts of my job here at Hammock Inc. is getting to grab my camera, photograph a person that I might never run across in my everyday life, and learn a little bit about them while I interview them for an article for one of our client magazines.

This morning, I got to do just that.

I spent a few minutes with a local toymaker, taking pictures of her skilled hands at work, learning about the local materials she and her husband use to make their toys, and talking to her about their business and how they got started 34 years ago.

And the whole time, my iPhone was working, recording every word. I didn't have to worry about writing down every single word as she answered my questions. We just visited like newfound friends with a common love for wooden toys, and my little iPhone captured it all for me with an app called Recorder.

There's an app for almost everything you can image: finding a restaurant, finding your car and even finding a date. But when an app can help me get my work done in an easy and efficient way, I just have to share!

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Summer Huggins
Conversational Media Director
o: 615.690.3428
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