How We Collaborate Through Brainstorming

There were six musicians in the studio that day: Robyn and her acoustic guitar, and a drummer, pianist, bass player and two electric guitarists. Robyn had a song in her mind complete with the verses, chorus and her acoustic take on it. It was lyrically complete. She played it for the five other musicians in the room who had never heard it before, and the magic started to happen.
All of their heads started moving to the beat. The drummer started softly tapping the high hat to try to find a groove. The pianist added a very 1970s-feel tickle of the ivories. And the two guys with the electric guitars whispered a bit before adding some riffs into the background. Not everything they tried worked, but they kept on trying and offering their musical input until a magical thing happened. Within an hour, the record button was on and the full track was being laid down.
So, what did I learn from their musical collaboration that I can apply to my work here at Hammock?
- No matter how small or fresh an idea is, getting others to offer their input will allow an idea to grow and blossom.
- I'm surrounded by smart and talented people who are more than happy to offer their thoughts. We should always allow each other to share our strengths and talents, knowing that something amazing will always result.
- We all dance to a different beat -- writers, editors and designers -- and we all want our ideas to be heard. Even if my ideas aren't chosen, somewhere along the way we always find an idea that we can all agree on and work on together.
- No one "wins" or "loses" when brainstorming great ideas for a magazine feature or online article. If my idea gets tweaked or if it spurs someone else to think of an even greater idea, we all win!














