You know we at Hammock love a good t-shirt! And we love a good story, too.

Here's the scoop: Jason Sadler is selling the "ad space" that is his chest. On Jan. 1, the price was $1. Increasing one buck each day, on Dec. 31 the price will be $365. Companies (or individuals like his dad) can go to Iwearyourshirt.com and pick the day of the year they'd like to dress Jason with their logo. (He even says if you want him to wear a pink Care Bears t-shirt, he will.) Send him the t-shirt and the cost of that day, and you're set. But his calendar is filling quickly.

For the money and the tee, Jason will wear the shirt all day, take pictures which are posted to flickr, tweet about the tee, blog about the tee, and upload a video in and about the tee to YouTube and Vimeo. Many of our favorites!

By my calculations – please note, I still have nightmares that they will show up at my front door to take my bachelor's degree away because I passed algebra by the skin of my teeth – Jason will bring in more than $63,000 this year. Wearing t-shirts.

I love it. And I really wish I'd thought of it.