Blogs

« July 2008 | Main | September 2008 »

August 2008 Archives

August 6, 2008

Counting Down Until the Games Begin

olympicscalendar.jpg

The Antikythera Mechanism, a device dated to 150 BC and recovered in a shipwreck in 1901 off the Greek island of Antikythera, predicted future positions of the moon and sun, and perhaps other planets. But that's not all: Archeologists found a tiny dial on the device labeled with the locations of Olympic games. According to the Wired Science Blog, "The feature was probably not integral to its function, but a stylish demonstration of the machine's power, not unlike a watch that displays stock prices or an iPhone-enabled speedometer."

Very impressive, but my idea of a great Olympics calendar is one that helps me keep up with a dozen or so cable channels and streaming video on websites, like the one on NBCOlympics.com. It would be even better if it hooked up to the DVR on my Cable box.

Let the games begin!

Bonus video: A great video about the Antikythera Mechanism on Nature.com.

August 26, 2008

Learn e-mail lessons from the Presidential campaigns

election2008.jpg
I can remember watching political conventions from gavel-to-gavel as a child. In hindsight, I'm sure that wasn't a common behavior for someone in elementary school. But, I must admit, it has provide me with a tremendous backlog of political trivia I carry around in my brain.

At Hammock, we've got plenty of political junkies who watch debates and channel surf during the conventions. And while we have supporters of both parties on our staff, we tend to be equal-time observers when it comes to learning how the different campaigns reach out and embrace their supporters.

I recommend to anyone who is in a field involving relationship marketing to sign up for e-mail from both the Obama and McCain campaigns. It is fascinating to observe their use of e-mail, video and a wide array of online conversational tools. I 2004, the Presidential campaigns online were all about the introduction of blogging and the organization of meetup types of events. This year, it is fascinating to see how willing the campaigns are to try new tools and approaches.

This year, the way the Internet is being used is as historic as some of those conventions I saw when I was a youngster.

rexhammock.jpg
Rex Hammock
Chairman/CEO
o: 615.690.3456
c: 615.310.0910
email | bio
Rex
Rex
Feeling
Rex
King
 
©2008 Hammock Inc.|Site Map|RSS|Privacy|Terms of Use|Contact Us