Live from Kansas City, Mo., it's Lena!

I'm halfway through Day 1 of the ASBPE (American Society of Business Publication Editors) conference, and thought I'd check in and share what I've learned.

This morning, I heard from Paul Conley, a media consultant who is probably most famous for his blog. He talked about how people working in print publications need to wake up and realize that online is the future in media.

It felt good sitting there thinking to myself that the things he was saying I already knew—entirely from working here at Hammock.

Conley was a little too "if you don't change the way you think about the Web you will be out of a job" for my taste, but the underlying message was clear and compelling.

Later we heard from Katy Tomasulo, the editor of two construction magazines, about how to prioritize the Web when you already have a full plate on the print side. I came away with some great ideas, including asking experts or interviewees (right after you wrap up the interview) to provide a guest column or related content for your magazine's Web site. What a great idea! And there were so many more!

Anyway, better run. This afternoon, I'm going to learn how to shoot video and do a podcast. And tonight? I have the honor of collecting the probably very heavy awards (yes, plural) that MyBusiness won in the annual Azbee Awards of Excellence.