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Online News - the wrong way to do it

November 17, 2009

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A Quick Lesson in Corporate Social Media

February 1, 2009

Don't do this:

Dilbert.com

"In a World" Without Don LaFontaine

September 2, 2008

The widely acclaimed ""Voiceover King" is now forever silent. Don LaFontaine, whose strong, deep, assured voice accompanied untold thousands of movie trailers, TV show plugs and commercials, died Sept. 1.

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Until he did a TV spot for Geico, LaFontaine's face was virtually unknown; even since then, most people could pass him by in the mall and not realize they were passing greatness.

LaFontaine's famous delivery and his de facto trademark kickoff to so many trailers - "In a world …" was parodied endlessly. Lord knows I have cleared my throat and tried not to squeak as I employed that phrase for some inane reason or another - including reading fat-packed items on a truck stop menu ("In a world where steaks are chicken-fried, one man just wants a salad...).

LaFontaine could raise or lower the timbre of his voice just enough that the delivery perfectly matched the materials, from The Terminator to The Simpsons.

His deepest voices have been compared with the sound of God speaking from a mountaintop. So - maybe when God is busy, He will put Don LaFontaine on the prayer line.

'Lonesome' Christmas

December 17, 2007

A couple years ago I took up ballroom dancing - before Dancing With the Stars hit the US airwaves. Occasionally, the studio where I take lessons does skits. They did a Christmas skit recently, the setting was at a Christmas party at someone's home. My role was as the overenthusiastic Christmas junky - nay, dweeb. I didn't have a pair of bright red plaid pants to wear, so I found a funny Santa hat and, well, see for yourself.

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Bill Hudgins
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