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September 30, 2008

I receive regular emails from Creativeprose. Today, the editor features a link to an X-Rite site that tests your color perception. How Smart Are Hue?

I've always scored low on these tests conducted under perfect lighting conditions. I took the test this morning on my not-recently-calibrated monitor and scored 3. Perfect is 0.

I challenge Hammock, Inc.'s art and editorial departments to test their color perception on this. It's fun!

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February 18, 2008

In 2001, when I attended a seminar and the speaker mentioned virtual proofing, I thought that it would never be possible. Monitors are RGB (red, green, blue) and web offset presses are CMYK (cyan or blue, magenta or red, yellow and black). But through the magic of software, presses can now run to match an image on a computer screen. This eliminates the need for hard copy proofs, which the printing industry has used for years.

I know that for most of you, this isn't very exciting, but for a printing geek, like me, it is. In the photos above, there are two 23" Apple Cinema Display monitors showing on screen images of what the web presses need to match. I'm matching the printed form to the image on the screen from the upcoming March/April issue of Semper Fi, the magazine of the Marine Corps League.

Below, here is the cover of the March/April issue of American Spirit, the magazine for the Daughters of the American Revolution, on the monitors.

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January 16, 2008

I'm in Sussex, Wis., for the printing of the February/March issue of MyBusiness. A new rule in the printing plant is that everyone must wear safety goggles. Here I am in my goggles over by the M90 press. Fortunately, I don't have to wear them while I'm checking color.

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