Above is an illustration from the postal document E8-8621 about the addressing changes for periodicals and other automated flat mail. The new address changes take effect March 29, 2009.

I find it somewhat confusing as the address appears to be upside down on the front cover of the magazine. My understanding is that with the equipment recently purchased by the United States Post Office, the address is actually right side up and correct for the equipment. Visually, it's upside down for the reader, not the postman.

I contacted Sean Stiewe, our postal service representative at QuadGraphics, and asked him if I had interpreted the rules correctly. Sean replied, "It looks that way as of right now, I am waiting to see how Quad is going to handle this with the post office. I will look further into this for you."

Currently, the delivery address is right side up on the front cover. We'll keep you posted on this issue as March 2009 nears.