According to a study recently released by Forrester Research, by 2013 the average person will watch five hours of video a day. That's a 25 percent increase from the average today of four hours. What makes experts predict this rise in video consumption? Forrester explains that the increasing availability of video programming through computers, phones and other devices will propel the growth. "People love their content and want to watch it no matter where they can get it. They'll even watch it on a small device, if that's the option they have," says James McQuivey, author of the study.

Other predictions from the study include:

• The percent of video viewed on demand will increase to 45% in 2013 from 20% in 2008.


• The percent of video delivered via the Internet climbs to 35% in 2013 from 10% in 2008.


• The percent of video consumed on mobile or portable devices increase to 15% in 2013 compared with 8% in 2008.

At Hammock, we believe video is powerful tool to keep in your communications arsenal. Video content engages your members or clients in a unique way that is a very effective complement to an organization's print and digital media content. That's why earlier this month, video was a focal point of the website we created for our client NFIB for its National Small Business Summit event. We posted video from the event to YouTube and pulled that, and content from other social and conversational media tools, into the Summit’s website.