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October 26, 2009

I was honored last week to have been asked to serve as the vice chair of the American Business Media’s Custom Media Committee. I’ve been a member of the committee for a few years, working alongside colleagues to promote the value of custom media to business and professional clients, agencies and consultants. The committee also conducts relevant research and establishes best practices for for business-to-business custom media.

Hammock is a longtime member of ABM, and Rex is currently serving on their Board of Directors.

I’m looking forward to working alongside Joe Pulizzi of Junta42, chair of the committee. Stay tuned for news of our new initiatives!

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August 21, 2009

I am out of the office until Monday, August 31. If you need something right away, please contact John Lavey.

Otherwise, please e-mail me, and I'll answer all messages when I return.

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July 30, 2009

Now that we’re about to enter that time of year when our gardens are at their best--and most plentiful, recipes are in high demand. That’s why I was so excited to come across Mark Bittman’s brilliant article “101 Simple Salads for the Season" this week. Whether you are a vegan or a carnivore, Bittman provides innovative ideas for how to inject interesting flavors and combinations into your kitchen. I already made recipe #2 in the vegan section--the salad of tomatoes and peaches. It took less than 5 minutes to make and was divine. Now my only fear is that I won’t have a chance to experiment with more of the recipes before the fruits, veggies and herbs go out of season. Take my lead--print Bittman’s article today and keep it in your kitchen so that it’s handy the next time you are staring at your pint of tomatoes, wondering what to do with them.

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June 29, 2009

I'm back from maternity leave and excited to be in the office. You can reach me the same ways as before: 615-690-3415 or blogan@hammock.com.

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May 5, 2009

On Tuesday, May 5, in the wee hours of the morning, Barbara and her husband, Fielding, welcomed little Elizabeth Reed into the world!

She weighed in at just under 9 pounds and measured 21 inches long. We all welcome her to the Hammock family!

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May 1, 2009

I am currently out of the office on maternity leave. If you need immediate assistance, please contact John Lavey at 615-690-3408 or jlavey@hammock.com.

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April 14, 2009

Marketing Director Barbara Logan is one of the most organized people I've met and/or worked with—ever. Being someone who thrives in a certain amount of chaos, I looked forward to getting an inside peek at her daily routine here in the office.

What is the first thing you do when you get into the office each morning?
Each night before I leave I print my list of to-dos for the following day. It's one of my favorite iCal features. Sometimes I even rank them in order so that they will prompt me in the morning. So when I arrive each morning I get a glass of water, get a handle on my inbox and then take a look at my list to see where to focus my attention first.

What communications medium helps you the most during the day? (IM, email, the phone)
All three! I like the instant help I can get from IM when I might be on a call and need a quick answer from someone. But I like email for the record it creates. I have a LOT of email folders and subfolders that I constantly refer to.

How do you divide your time each day between projects?
I try to work through things in order of their urgency. The flow of work generally sets how I divide my time, although I am usually jumping from one thing to another all day. I don't mind though—it definitely keeps things interesting and makes the time fly by.

What three software programs do you use every day and could not live without?
I use some of the basics everyday like Excel and Word, which while functional, aren't that exciting. On the other hand, while I don't rely on them every day, Keynote and Skitch are must-haves for me when working on presentations or with images.

What is your favorite non-electrical tool you use for work?
Post-it notes because I really like lists.

Thanks, Barbara! I'm going to go check out these "to-do lists" that you speak of...

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March 30, 2009

The New York Times yesterday had a very interesting article and accompanying diagram, which they referred to as the "Celebrity Twitter Ecosystem, " showing which celebrities follow each other on Twitter.

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March 9, 2009

Razorfish releases their 2009 Digital Outlook Report

With their annual report, Razorfish, the "agency for marketing, experience and enterprise design" shares their perspective on the year ahead in digital media. At 160 pages, along with their trend predictions for the year, the report is packed with information on how digital ad spending was allocated for Razorfish clients in 2008. Here are some of my favorite highlights from the report:

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March 5, 2009

Most of us are in a constant and fierce battle--with our email. The daily grind leaves us weary and frustrated. No need to fret though because help is here! Read these quick email tips from the New York Times. They're super simple and will get you on the path to an organized in-box in a matter of hours!

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Barbara Logan

Director of Marketing

o: 615.690.3415

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