Think Twitter is just a big chaotic forum. Think again. Lots of savvy marketers are using it for creative ways to make customers happy while holding down customer service costs.
Twitter can be used to track issues in real time. Here's a simple way to do it.
Forget what you think Twitter is. It's more. A lot more. Including a way to reach you most engaged customer or member via text message when there is important news they want to know NOW!
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