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March 30, 2009

Graphic Designer Lynne Boyer is often one of the first Hammock team members in the office each morning. On a typical day in the office, she stays busy designing and collaborating with writers and editors, but I stole a moment of her time today to find out exactly what keeps her going each day.

What is the fist thing you do when you get to the office each morning?
Check e-mail and read the CNN headlines.

Which meal fuels you better for the day, breakfast or lunch?
Definitely lunch. Just taking a few minutes away from the office to fuel up and clear my head goes a lot further than a bowl of cereal.

What communications medium helps you the most during the day?
IM. So often I just need a quick answer from an editor. I get faster answers with instant messaging than via e-mail, and it doesn't clog up my or my co-workers' inboxes.

What's your favorite non-electric tool you use for work?
The Pantone color swatch book and my "reporter's notebook" with many random facts and numbers.

What is your favorite on-the-job responsibility?
Feature design is the most challenging and fun part of being a designer at Hammock. It's more free-form than working on recurring sections (departments) which follow a specific structure each issue. Type, photography and color are open for interpretation. It's a great feeling when you can get all three to work together and complement the writer's words, hopefully crafting a clear and visually interesting message.

Thanks, Lynne. IM me later!

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December 24, 2008

One of the my resolutions is to concentrate on sitting up straight in my chair. I'm tall, 6 feet, 1 inch to be exact, and I frequently find myself slumping and sitting too close to my computer screen. I truly believe better posture can positively affect my work...better oxygen flow to the brain and a better perspective on the screen/my layouts.

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December 23, 2008

I'm out of the office for the holidays from Wednesday, Dec. 24, until Monday, Jan. 5. I will be checking my email - lboyer@hammock.com - and office voice mail - 615-690-3416 - during this time.

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November 19, 2008

Most of the time when I’m designing for our publications I don’t have a literal connection to the people and places profiled in the articles. Do I find them fascinating, interesting, inspiring? Absolutely. I love being a part of the storytelling process. But I’ve often thought that it would be nice to occasionally have more of a connection.

Our current issue of American Spirit, the magazine Hammock publishes for the Daughters of the American Revolution, features an article on using cemetery icons as a genealogy research tool. Tasked with designing the layout, I decided to couple a work-related scouting trip with a personal genealogy interest. One Sunday afternoon, I accompanied my photographer husband as he loaded up his camera gear and our reluctant 7-year-old son and drove south to Franklin, Tenn. Our destination was the old Franklin City Cemetery and Rest Haven, a slightly newer cemetery adjacent to it. The city of Franklin was founded in 1799 and is named after Benjamin Franklin. It’s also my birthplace.

As the final resting place of four Revolutionary War patriots, the Franklin City Cemetery has an obvious tie-in for our DAR readers. Plus, I had a hunch we would find the icons needed for the article—and I wasn’t disappointed. Angels, wheat, willow trees, doves and other icons were all represented, and they helped illustrate our story of how these markers can give us clues to the lives of our ancestors.

As far as the personal genealogy connection, my great-great-great grandfather, Joseph Coleman, is buried in Rest Haven Cemetery. He was an early inhabitant of the area. In our two-hour scout through the cemetery, I finally found his headstone. I had hoped we might be able to use his marker in the layout, but it’s plain and hard to read, so it visually wasn’t a good fit for the article.

Nevertheless, our walk through the cemetery made me curious to learn more about this ancestor on my Dad’s side. My Mom is the real genealogist of the family, and she was able to share some of his story with me. I love imagining that Joseph Coleman might have crossed paths with those four Revolutionary War patriots buried in the City Cemetery.

Image research is something I do every for every issue of American Spirit, but this assignment was much more hands-on and personal. It made me feel connected.

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November 26, 2007

Lynne Boyer celebrates 14 years at Hammock Inc. this year. As one of our favorite graphic designers, Lynne is able to change hats to fit the project. She spends the good part of a day working closely with the editorial team on page layouts for various clients, but can easily step into the role of art director for American Spirit and MyBusiness magazines.

When she's not in the office, Lynne enjoys spending time with her husband and son, walking/biking and dinner/parties with friends. She also enjoys an eclectic range of music, good magazines, and keeping up with current events and history.

Lynne has a B.S. degree from Middle Tennessee State University.

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Lynne Boyer

Graphic Designer

o: 615.690.3416