News & Insight

  • Merry Christmas from Sans-serif Claus & His Hammock Elves
    Every year, we gather 'round the Yule log-in button and recall how one Christmas Eve, not so long ago, Hammock was visited by a mysterious elf from North Helvetica named Sans-serif Claus who delivered us a shiny new logo. Click...
  • Merry Christmas from Sans-serif Claus & His Hammock Elves
    Every year, we gather 'round the Yule log-in button and recall how one Christmas Eve, not so long ago, Hammock was visited by a mysterious elf from North Helvetica named Sans-serif Claus who delivered us a shiny new logo. Click...
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The Hammock Blog

A flow of news and information about
what's happening here at Hammock

December 23, 2010< back

Every year, we gather 'round the Yule log-in button and recall how one Christmas Eve, not so long ago, Hammock was visited by a mysterious elf from North Helvetica named Sans-serif Claus who delivered us a shiny new logo. Click the "play" arrow below and we'll show you how we remember it happening.



[If you're viewing this on an iPhone or iPad and don't see the video, we'd be surprised -- but just in case, you can click over to YouTube and watch it there.]

November 1, 2010< back

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There are history buffs, and then there are re-enactors. Obsessive about getting every historical detail just right, these dedicated men and women volunteer their time and money to re-enact important events in our nation’s history. Whether it’s a Revolutionary War skirmish or a War of 1812 battle, the re-enactors in the November/December issue of American Spirit, which we publish for the Daughters of the American Revolution, serve as examples of how rewarding this hobby can be.

The DAR Magazine National Chairman, Pamela Marshall, and her family have been dedicated Civil War re-enactors for 15 years. “Our oldest sons took this hobby to a new level and became U.S. Army Artillery Officers,” she says. "One served in Afghanistan and the other in Iraq."

Ms. Marshall’s sons are two of the brave military service members American Spirit salutes this Veterans Day for sacrificing so much for our freedom and the cause of liberty around the world.

Continue reading "American Spirit Salutes Sacrifice of Today’s Service Members and Honors Yesterday’s Patriots" »

March 17, 2009< back

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Happy St. Patrick's Day! Are you wearing your green? Many of us here at Hammock are. While we may not all have Irish ancestors in our family tree, we love any excuse to get together with friends and family and indulge in good food, drink and stories—which is exactly how many of us like to celebrate St. Patrick’s Day. Though we tend to associate the day with green beer, pub crawls and corned beef and cabbage rather than the 5th-century Christian missionary for whom it is named, the holiday has a long and rich tradition in America.

Continue reading "Saluting Our Irish Ancestors" »

December 31, 2008< back

While most of the world is making resolutions to eat better and get more exercise, we thought it might be fun to make resolutions specific to the work we do every day here at Hammock.

Continue reading "Office Resolutions" »

December 24, 2008< back

The Hammock offices will be closed for the holidays, reopening Monday, Jan. 5, 2009. If you need to reach someone in particular, please visit our individual people pages for contact information during the break.

We wish you safe travels, happy holidays and the best for 2009!

December 10, 2008< back

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The Holidays are rapidly approaching, and the Hammock headquarters are starting to buzz with conversations about buying gifts, making wish lists and getting holiday travel plans in order. But between stressing about finding the perfect gift for our significant others and talking excitedly about holiday traditions, a few of us Hammockites took the time to sit down and reminisce about our most memorable holiday gifts. Here are a few of the best and worst (and most hilarious!) gifts we’ve received from our loved ones:

Continue reading "Gift Giving 101: It's the Thought That Counts" »

November 26, 2008< back

The Hammock Inc. offices will be closed Thursday and Friday, Nov. 27 and 28, in observation of the Thanksgiving holiday.

If you need to reach one of us, please check out our people pages for contact information.

We wish you safe travels and a very happy Thanksgiving!

November 10, 2008< back

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As we prepare for the busy holiday season, many of you are probably compiling your annual greeting card list. Sending out handmade cards would be ideal, but the thought of actually making one might be intimidating. American Spirit's November/December issue makes the process a lot more manageable (and fun) with a how-to story from our own crafter-in-residence Summer Huggins. In the following step-by-step video, Summer offers quick and easy tips for making your own holiday cards to share with family and friends this year.

And in honor of Veterans Day, the issue expands the regular Today's Daughters department to salute four special members of the Daughters of the American Revolution who contributed to the WWII cause: Doris Alberts, Evelyn Parker Clark, Florrideen Wakenight Lyle and Katharine Phillips Singer. Thanks to them and to all veterans who made sacrifices for our freedom.

October 31, 2008< back

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We're a pretty productive bunch here at Hammock. Between working under strict deadlines, producing award-winning magazines and keeping up with our clients’ media needs, the average day can be a little hectic at times—but that doesn’t mean we don’t know how to have a good time.

Especially at Halloween. Hammock’s annual Halloween costume party is the perfect excuse to take a break and gather in the hallway for some fun. This morning, several gung-ho folks arrived in their Halloween attire, and the rest of us enjoyed coffee and fruit while snapping pictures in the hallway.

Pictured here from left to right is John as a ninja, Rex as Titans' coach Jeff Fisher, Barbara M. as Sarah Palin, Barbara L. as a cow, Jamie as a Nancy Drew zombie and Kerri D. as the font Mrs. Eaves. Although there were no official winners today, most of us agree that Barbara M.’s Sarah Palin getup—and the rap she wrote about the Republican Vice President nominee—deserves a bushel full of treats.

Now it’s back to work for us. Have a safe and happy Halloween!

July 3, 2008< back

Hammock Inc.'s client, the National Society Daughters of the American Revolution, is exhibiting a collection of newly acquired documents related to one of the Revolutionary War's unsung heroes, General Henry Knox. Recently, Rex Hammock visited DAR archivist Tracy Robinson to learn more about Knox and the collection on display.

Happy Fourth of July!

May 23, 2008< back

At latest count, the Department of Defense estimates there are some 24 million living American veterans, and we are losing WWII veterans at the staggering rate of more than 900 a day. An estimated 40 million men and women have served in the U.S. military from the American Revolution onward.

Though large, mere numbers can only begin to frame the true meaning of Memorial Day. Numbers obscure the human elements, transform uncountable personal sacrifices, sorrows and joys into an impersonal grand sweep of history.


Please join us in remembering
and honoring those who have given their
lives in service to our country.
[View full-screen via YouTube.]

Memorial Day is not for numbers. It is for those who gave all in defense of their country. For those who fought and survived to mourn comrades who did not. For those who remained at home and dreaded the approach of the parson’s carriage, of the telegraph boy, of a solemn-faced officer or a stricken friend. For those whose hands move unaware over a uniform, a clutch of medals, or a tri-folded flag, seeking courage and solace.

Continue reading "Memorial Day 2008" »

March 17, 2008< back

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Jamie Roberts and I attended the annual Soup Cook-Off today over at NFIB's Nashville Headquarters. In addition to donating the grand prize and helping choose the winners by voting for our favorite soup, we also participated in the Origami Boat Regatta. Read on to find out how the "Pots O'Gold" fared in the race and which soup was declared king.

Continue reading "Hammock Helps Out With NFIB Annual Soup Cook-Off" »

December 21, 2007< back

Hammock offices closed for the holidays, reopening Jan. 2, 2008.
Our offices will be closed for the holidays starting on Friday, Dec. 21 at 5 p.m., reopening for regular business hours Wednesday, Jan. 2. We will be checking e-mail and voice mail regularly through the holidays, but if you need to contact someone immediately, please call (615-293-7004) or email John Lavey.

If you need to reach a specific person, several folks have provided contact information on their People pages. Again, almost everyone checks their email daily, as well.

Never ones to miss a party, we started our celebration of the season in mid-December at our Hammock holiday party (a long-standing Hammock tradition and one not to be missed). Cole and Summer Huggins were in attendance from Austin, Texas, as was Shannon McRae of Dothan, Ala. Enjoy the slideshow, featuring a number of us in silly hats from our Christmas crackers.

Happy holidays from all of us at Hammock--and best of the New Year to you for 2008!

December 11, 2007< back

OrnamentJPG.jpgNo, we didn't play "Pin the Tail on Rudolph" this morning at the Hammock headquarters overlooking West End Avenue -- even though Ben really wanted to -- just a simple game of Word Association. I decided it might be fun if I grabbed my Big Chief tablet and No. 2 pencil to make my way around the office for some fun with words. When I simply said "holiday tradition" to my fellow Hammoratians (or are we Hammockites?), this is what I heard in return:

Laura Creekmore: Baking. Just like every other holiday, Christmas is about food at my house. Last night, my daughter and I made cookies for her teachers. Before the year is out, we'll have made more cookies, fudge, caramel and any number of other treats. We have a number of recipes we only make during the holidays -- many of them a carryover from my own childhood -- and it wouldn't be Christmas without them!

Jamie Roberts: Watching "Christmas Vacation" or "A Christmas Story" together. Attending Christmas Eve services in my hometown. Being jumped awake by my niece and nephew on Christmas morning.

Bill Hudgins: For a number of years, we have been part of the local Rotary Club's shopping for kids -- about 120 kids plus Rotarians and spouses, Interact members (high school Rotary) and others invade Wal-Mart at 6 a.m. My wife, who is the Rotarian, takes photos and I wrap presents. Christmas Eve church service. Hanging icicle lights on the fence in front of our house. Fruitcake.

Lena Basha: My mom and I would ride around the night before Christmas and look at all of the lights, and when we'd see some, I would exclaim "Shine on! I saw it first!" I'm not sure what that meant. Still don't. But I still say it!

Barbara Mathieson: John and I watch "Christmas Vacation" every year. It's one movie that always cracks me up. We don't do the gift-thing anymore. On Christmas Eve, we go out for a nice dinner. On Christmas Day, we have a midday meal with his parents.

Ben Stewart: On Christmas Eve, my father's side of the family gets together to exchange gifts, joke around and play games. It's the one time of the year where everyone is present for the party. Usually new-comers to the family get broken into the "craziness."

Megan Goodchild: For the last 10 years I've lived 500 miles away from my family and have rarely made it back home for the holidays, so I've been adopted by my friends' families around the holidays. For the last several years I've spent Christmas with my boyfriend's family, who have always welcomed me as one of their own. They do it up right, too -- lots of ham, turkey and adult beverages! Then after dinner we get together with friends and usually watch a movie or go bowling.

Patrick Ragsdale: Eating Christmas dinner at a gas station. We did this for over 10 years since we always drove back to Nashville from Indianapolis on Christmas day.

Lynne Boyer: Christmas Eve, one of the youngest in our family reads "Twas the Night Before Christmas" for the family. We'll see if my son, 6 years old, is up for the challenge this year. Christmas brunch with my family, of course followed a few hours later by Christmas dinner.

Lisa Ask: Golden Rod Eggs. My great-grandmother invented this brunch item. She was a great storyteller who lived during the depression. She made a cream sauce out of the egg whites and poured the whites over an English muffin. Then she'd crumble the egg yolks (the Golden Rod) over the top. She made this very inexpensive meal for Easter and Christmas, but told the family that it was food that royalty ate to make it more special. Golden Rod Eggs are still a staple at Christmas. Now, however, we have ham, tomatoes and other delicious fixin's.

Rex Hammock: Each year, my family has breakfast on Christmas Eve at Nashville's Pancake Pantry restaurant. This got started back when our children were very young and Christmas Eve meant lots of stressful last-minute errands and massive projects related to those three words parents of young children always dread: "Some assembly necessary." We discovered it was good to attack the day fortified with a hearty breakfast. And the tradition was established. Somehow, our Christmas Eves have mellowed a bit (teenage recipients of gifts can assemble things themselves) as post-breakfast activities now usually include naps. (Bonus tradition: Blogging about Christmas Eve breakfast at the Pancake Pantry: 2004, 2006.

For me, it's all about the pajamas. I participate in adopting a family every year and there is always good food. But for as long as I can remember -- it's got to be the longest-standing tradition for our family -- my sweet Gran would give us a single present to unwrap on Christmas Eve. It was and is always pajamas. A couple of years ago, mine had monkeys on them. In the past they've been spotted like a leopard, plaid like Christmas wrapping paper, or solid blue in a shade she thought brought out the color of my eyes. No matter what the pajamas looked like, we all hit the tree Christmas morning dressed in our finest newest pajamas, ready for whatever the day would bring.

What about you? Are there movies, food or fuzzy slippers that the holiday season just wouldn't be the same without?

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