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June 19, 2008< back

The late NBC political bureau chief Tim Russert, who passed away last week, was famous for the behind-the-scenes preparation he put into interviews on his weekly show, “Meet the Press.” He never interviewed politicians without knowing every stance they’d taken, every vote they’d cast or every statement they’d made on the record. Even America’s most celebrated interviewer, Barbara Walters, doesn’t wing it. After poring through research on her subject, she jots her questions down on index cards, and shuffles and reshuffles until she finds the right order.

Maybe your next interview isn’t with a politician or a celebrity, but preparation is still important because it gives you the credibility you need to connect with whomever you interview. Sure, you’ll run into some sound-bite-friendly folks who are natural talkers and will give you great quotes no matter what you ask. But it’s a better bet that you’ll have to deal with awkward silences, canned responses, hidden agendas and occasional egos—so you must be ready. Read on for five tried-and-true steps we use to prepare for an interview.

Continue reading "The Moment of Truth: How to Prepare for an Interview" »

June 4, 2008< back

magglass.jpgA magazine article is only as good as its source. But breaking into unfamiliar territory to find the perfect source is no easy task. Where do you turn when searching for a source takes you on a wild goose chase? After a number of trials and errors, we’ve adopted a few general rules to help us find good sources fast.

Here are some tips that work for us:

Continue reading "How to Find the Perfect Source" »

 
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