Many businesses have realized the importance of maintaining a blog, but how many see their blog as a product? New media marketing master Chris Brogan discusses the importance of viewing your blog as a part of a "content ecosystem," noting that as soon as you recognize your blog as "only 'a' channel, that’s when you start thinking of other outreach opportunities."

According to Brogan, being able to view your content -- and all of your products -- as an ecosystem instead of completely separate entities increases its value and opens the door for development.