Looking for a shortcut to creating an online buzz and driving more traffic to your Web site? While it's true there are overnight success stories of companies whose traffic spiked after something they posted went viral, this kind of success is only temporary, as this Buzz Factory blog points out. Instead shoot for lasting success, which comes from creating engaging content for your target market across several social media sites consistently and every day. Just a little bit of daily activity on your part will bring in traffic that will ultimately prove to be more beneficial than a one-time spike.