Valentine's Day is over, but if you're looking for a good content marketing strategy, you could probably take a few lessons from the best Valentine's cards and gifts you've received through the years. According to the Idea Launch blog, effective content marketing is like a valentine. It is:

•Funny
•Intelligent
•Keeps things fresh and exciting
•Trustworthy
•Dependable
•Thoughtful and considerate
•Understanding

Your blog, e-mail newsletter or Web site can be well-written and come with the best "packaging" in the world, but remember: If it doesn't have heart and connect with the audience, you won't make an impact.