You may have heard about the four P's of B2C marketing: product, price, placement and promotion. But what are the rules when it comes to B2B marketing? In his blog, marketing guru Paul Dunay outlines the four C's of B2B marketing, which he argues are the most applicable principles to the challenges marketers face today. They are:

1. Content. Creating a steady stream of content to engage your audience.
2. Connection. Creating content that connects with your target audience.
3. Communication. Creating content that engages your audience in an ongoing conversation.
4. Conversion. Creating content that converts your audience into customers.