A recent Deloitte & Touche study found that 75 percent of consumers in the U.S. think of Internet ads as intrusive, and some estimates say that more than 90 percent of Internet advertising is totally ignored.

So what's a company to do to get their message out online?

Adotas says that a good content strategy may be the way to go:

"More and more marketers are re-allocating some of their interactive advertising budget to create articles, posts, tweets, videos, contests, social networking pages and other content to engage customers in an ongoing dialogue — informing and entertaining them instead of marketing 'at' them."