At Hammock, we are big believers that a well-executed content marketing strategy develops content and media that engage a potential customer. That is why marketers should review this six-step content marketing check-up before they finalize their content marketing plans for 2010.

The six steps include: mapping site content to the buying cycle, reducing friction on gated content, reviewing content analytics, capturing the value of content, including sharing options with your content and optimizing content for search. This exercise will help marketers assess what is and isn't working for them when it comes to their B2B content development and content marketing efforts.