According to the study, "The ContentWise and Custom Publishing Council’s 2009 Spending: A Look at How Corporate American Invests in Branded Content,"released by the CPC, marketers spent more on custom and branded content last year than ever before. Highlights of the study include:

• Spending on branded content totaled $1.8 million per company


• 78 percent of respondents reported that branded content is more effective than advertising


• 24 percent expected spending to increase in 2010