Five Testing Tips for Email Newsletters

If the results of a recent Forrester Research Study are accurate, email marketing in the United States is expected to reach $2 billion in 2014. It's easy to understand why email is one of the preferred tools of the day given the economic climate of the last year. It's cost-effective and delivers a high return on investment.

At Hammock, we not only advise our clients on their email newsletter efforts and are involved in their development and execution, but we also have our own monthly email newsletter about the work we do for our clients.

Here are five testing tips that we use each month to make sure our latest issue is ready when we hit send:

Continue reading "Five Testing Tips for Email Newsletters" »

Posted by Barbara Logan on October 6, 2009 8:49 AM | Permalink