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« January 2009 | | March 2009 » February 2009 Archives < backFebruary 24, 2009Writing for the WebFour Tips for Making Content Work Online Some may think that writing is writing. But truth be told, writing for the web is different from writing for a children's book or for a magazine. Research shows that web readers want fast and easy information, in a format that is easy to digest. Here are a few things we keep in mind when we write specifically for online audiences for our clients or ourselves: February 11, 2009Make Your Ads Jump Out of the Magazine, Literally
Many people think of magazines as flat pieces of paper in flat publications, but truth is, the pages can be much more dynamic than that. Advertisers and marketers have a unique opportunity with magazines that they don't have with other media.
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Custom Media Craft
Observations and insights on the craft of creating and managing association and corporate custom media.
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