One of the related marketing and advertising sales management services we provide to our clients is the creation, design and production of media kits. The magazine sales reps that we work with use these marketing materials to sell print, online and integrated media packages for our clients.
Despite the current economic slowdown, media planning is in full swing across the country at the moment as companies make their decisions on their media and advertising strategies for 2009.
All of our media kits are unique, but they do all contain the following very important elements that all kits need should include:
- Editorial calendar
- Material and closing dates
- Positioning statement
- Images of the magazine cover and some inside spreads
- Rates and specs
- Advertising representative contact information
Click here to see a slideshow of the kits we created for our clients for 2009.
