Just like you wouldn't build a house without a blueprint, you don't want to build a website without a wireframe. Whether you're building an entire site from scratch or just adding on a new page or section, wireframes are a big help to the design team as well as the site developers.
What wireframes do
Essentially, wireframes are the blueprints for your site. They tell the people building the architecture of the site what sections will go where to give them get an idea of what they will have to code, and they give the designers an overview of how the different pages will work together, which is helpful in choosing design elements.
Continue reading "Wireframes: Plans for Building Your Website" »
We've talked about commonly mixed words before. Effect and affect. Ensure and insure. They can be tricky, but they're not so bad once you get them down.
Two more sets that we've been talking about around here lately are lie/lay and who/whom.
Continue reading "Let Sleeping Dogs Lie" »
The color "Mimosa" has been chosen as
Pantone's 2009 color of the year. As an editor, I didn't realize that such a color even existed and I got lost for a few minutes in my own thoughts of enjoying Sunday brunch on the beach. When I came back to earth, I turned to Hammock Graphic Designer
Ben Stewart and Art Director
Kerri Davis to learn a little more this cheerful and youthful color:
Continue reading "Mimosa, Anyone?" »
One of the related marketing and advertising sales management services we provide to our clients is the creation, design and production of media kits. The magazine sales reps that we work with use these marketing materials to sell print, online and integrated media packages for our clients.
Despite the current economic slowdown, media planning is in full swing across the country at the moment as companies make their decisions on their media and advertising strategies for 2009.
Continue reading "Essential Elements: Hammock's 2009 Association Media Kits " »