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September 26, 2008

A Simple Lesson on Subject-Verb Agreement

It's almost cute to hear a little girl dressed up like a princess say things like "I is a big girl."

But when an international car company runs a national commercial with a terrible example of subject-verb agreement -- "Its popularity in the hearts and minds of millions have solidified its reputation for quality and high MPG." -- it's not so cute.

I won't mention them by name, but "oh what a feeling" of pain I endured when my ears first heard that. I had to rewind a couple of times to make sure I heard correctly.

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September 23, 2008

Four Ways to Handle Leftover Content

We work with clients to plan content months ahead of time. It's not uncommon to write a story on the history of Christmas cookies in June or interview entrepreneurs with summertime businesses in February. This early and detailed planning is just one essential piece of the publication puzzle.

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September 11, 2008

Six Things to Do Before Year's End

The kids are back in school. Halloween candy is stocked on store shelves. And before we know it, the ball will drop on the new year. Have you done everything that you wanted to this year: on your website, in your publications, with your money? If not, now is the time to get busy. Here are six things to do before 2008 is history:

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September 10, 2008

Sticking to Print Deadlines

Recently I asked three of our printers why it is so important for us to deliver our files on schedule. And all three basically gave the same answer.

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September 8, 2008

Managing Volunteer Submissions at an Association Publication

We'd already been toying around with the idea of writing a post on soliciting and handling content from your members, when SNAP beat us to it. So first, we recommend you check out Gregory Fine's tips on handling volunteer content on the SNAP website.

I'll add these thoughts, based on Hammock's years of working with association publications. Consider these ideas as you manage your publication and your volunteers. Every association is different, so you'll need to create a process that works for you.

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September 5, 2008

Gone But Not Forgotten: Hammock’s Rules for Holding Articles

It’s the beginning of September and we already have one of the features (edit, photography and layout) ready for the December/January issue of MyBusiness. How’s that for working ahead?

Are we studious? Umm, yes, but that’s not exactly why the story’s ready to go. You see, that feature was slated for October/November up until pretty much the last minute, but we ended up not having room for it, so we’re putting it in the next issue. You didn’t think we were just going to throw it away, did you?

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September 2, 2008

5 Tips for Creating an Editorial Calendar That Excites Everyone

Every year at this time, Hammock editors work with our clients to compile annual editorial slates. Here are a few hints we’ve learned that make the process go more smoothly—and pump up magazine stakeholders about the coming year.

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