Our friend Joe Pulizzi of Junta42 has released a new white paper called "New Rules of Custom Publishing - New Complimentary White Paper: Nine Strategies to Create a World-Class Content Marketing Company." You can download the white paper in a digital format here.
After the jump, read Joe's list of Nine strategies to create a world-class content marketing company. As anyone who follows Hammock Inc., it's no surprise we agree with each one of them:
1. Understand the Changes That Are Leading the Content Marketing Future - A comprehensive overview of the changes in technology, publishing and marketing that are driving the custom content revolution.
2. Be Active in Social Media - It's Mandatory for the Future of Custom Publishing - From blogs to LinkedIn to Facebook, the new landscape of social media is an essential part of any strategy.
3. Acquire Expertise in All Forms of Content - Forget about focusing on one custom product; these days publishers need to be masters (or access to expertise) of everything from print magazines to Webcasts.
4. Walk the Talk - Don't expect a client to have confidence in your expertise if your company is not its own best content marketer.
5. Position Yourself as Both a Marketing and a Publishing Expert - Only companies that understand - and work with - both sides of the business are going to thrive.
6. Have a Clear Value Proposition - At some point the custom publishing field will become glutted. What's going to differentiate your company from the masses?
7. Price Your Services According to What the Customer Values - From industry standards to client specifics, everything a company could need to know about pricing.
8. Value the Role of the Project Manager - No project is going to manage itself. Don't underestimate the importance of good oversight.
9. Use Questions, Not Answers - How to make the client knock on your door.