Is your company doing a good job executing your content marketing strategy? Are you struggling to find the resources to carry out all of your plans? Are you unsure about whether your content strategy is effective?

Today companies who provide relevant and engaging content for their customers and prospects are positioning themselves ideally to retain and attract new sales. That’s why it’s not a surprise that according to the results of the recent Junta42 Content Marketing Spending Survey, content marketing accounts for one out of every three marketing dollars spent. Having a content marketing strategy is important, but execution is key. Here are five tips on how to improve your content marketing implementation from interactive marketing strategist Heidi Cohen:

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Still relying on old forms of media to get the word out about your business? If so, your content marketing strategy needs an update.

The mindset of prospective customers and buyers is evolving, says content marketing blogger Bernie Borges. An integrated approach of old and new is needed to get this audience to fully connect with your brand.

So, what exactly would such an approach look like? It could mean forging ahead with a brick-and-mortar trade show, while using blogs, Facebook, Twitter, Flickr and YouTube to engage an audience before, during and after the event. (Hammock managed a similar old/new media blending with Association Media & Publishing last year.)

For more practical ways to take these old media formats--phone, print ad, tradeshows and direct mail--and convert them to new media marketing, read more of Borges' article here.

The New York Times "On Language" column for Jan. 27, 2010, introduced us to a new term for headlines that trip over themselves: "Crash Blossoms."

The column brought back memories of learning to count characters in journalism class, and even more so of designers asking for ever-shorter headlines that wouldn't interfere with their aesthetics, would make a play on words and, oh yes, relate to the story.

As far as I know, I've never published an unintentional howler like "“British Left Waffles on Falklands," but that's not to say I haven't written some on my way to a more sedate statement. My philosophy is, if one entendre is good, then two is doubly so.

Here's one for the doesn't surprise us folder: Social media usage in content marketing jumped 500 percent in two years, according to a new Junta 42 study.

Other content products that have seen the biggest increases since 2008 are blogs, online video and eBooks, followed by digital magazines, podcasts and microsites.

Does this mean your company should be using the hottest tools and ditching the least popular ones? Not at all. What it means is that there are a lot more ways to communicate with your audience these days.

Are your content marketing efforts hitting a wall? Does it seem like your e-mail blasts and newsletters disappear into cyberspace? Do your carefully crafted Tweets, status updates and posts feel like a waste of time?

The truth is converting content into cash is easy, but it takes getting into the skin of your readers and winning their trust and friendship. Here are secrets on how to do this from online business blogger Dan Ohis:

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