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June 16, 2009< back

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Several members of the Hammock crew spent June 3-4 in Washington, D.C., for the Association Media & Publishing Conference, an annual meeting for association publishing professionals hosted and organized by SNAP. Hammock Inc. served as social media sponsor for the event, and part of our responsibility in that role was creating and maintaining the "real-time" event website live.SNAP09.com. We believe it's a great example of how to pull together some of the streams of the "live" web (Twitter, Flickr, YouTube, SlideShare, blogging) to capture the activities of an event. It also allowed a increased level of participation for those who attended by including their tweets and photos.

Continue reading "Using Real-Time Social Media to Promote Events" »

February 5, 2009< back


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I've been live-blogging (blogging about something while it is taking place), and more recently, live-tweeting, conferences for a long, long time.

The first time I ever attended a gathering of bloggers (it was, supposedly, the first time any group devoted to "business blogging" ever gathered), I knew that the world was changing because the most interesting conversations were taking place real-time among the people in the audience, not those on the panel (see #9 on my post after the meeting).

Continue reading "Hey, wait. They're tweeting about me" »

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