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Sometimes, when I see something like Why You're Fat: Where Dreams Become Heart Attacks (warning: not safe for the queazy), I think about how hard it would be to get such an elegantly simple, yet deep-fat fried idea past all the committees and lawyers and boards of a business or organization devoted to preventing heart disease.

But one look at it can make anyone (and by anyone, I'm thinking of some teenage boys I know) start thinking more about what I eat.

Lesson: Using conversational media is not all talk.

(Sidenote: The site is being run on Tumblr.com, the same platform used for PassionCreatesCommunity.com, some similar -- but much less graphic -- story telling.)

[Cross-posted in RexBlog.com.]