You don't have to look hard to see how social media is changing the world of print. Newspapers and magazines that used to just come to your mailbox now deliver snippets of news to your inbox. In a few clicks, you can find your favorite publication on the networking site of your choice, and read stories, enter contests, and submit photos and feedback. But social media has transformed more than just the printed product; it’s also revolutionizing the way we editors and writers do our jobs.

You have set up a blog, are posting regularly and are receiving great feedback. You're participating in the conversation, building buzz around your company and getting to know your audience. But don't be fooled—not all of the comments on your posts will be positive, and dealing with detractors can be tricky.

4 ways to find interesting Tweeters to follow

Perhaps you're new to Twitter, or maybe you've been on Twitter for a couple of years now and just want to find a few new people to follow. What's a tweep to do?