We often hear, and it was recently affirmed in the Angerosa Research Foundation's Web 2.0: How Associations Are Tapping Social Media report, that the reason many associations fail to execute social media initiatives is because they lack an internal champion or advocate. The benefits social media can bring to an association are significant and include engaging younger members, creating member interaction, connecting event attendees and driving membership growth. That's why it's so important that someone in your organization becomes your association's social media champion. Here are some tips for how you can become that very important advocate in your organization: