Results from the Angerosa Research Foundation
Many association executives we talk to are interested in social media and how other associations are taking advantage of social media tools. A report recently released by the Angerosa Research Foundation provides some data and benchmarking for this in their study "How Associations are Tapping Social Media." The report covers a range of related information including overall trends, wikis, blogs and strategic issues.
Probably of the most interest to many executives are what benefits associations are reaping from these social media efforts. The report is definitely worth reading, but in the meantime, here are the top seven benefits from the report for those associations who are using social media tools:
- Relevance to younger members
- Opportunities for member interaction
- Improve member retention by increasing engagement
- Connect before/after meetings
- Increase the frequency of brand interaction
- Create member-generated content
- Source of non-dues revenue
The report indicates that there were other unexpected benefits mentioned by respondents including increases in knowledge about member issues, member interaction and responses to public policy and advocacy issues.
Click here to download a PDF of the executive summary. If you are interested in a social media strategy for your association or if you have questions about social media, contact us to learn how Hammock can work with you to help you meet your association's goals.
