CCC Research Study: Branded Content Spending Reaches New High
Results from a recent spending study signal good news for content marketers in 2012. According to the 2011 “Spending Study” conducted by the Custom Content Council, total spend on branded content went up significantly in 2011—to $1,914,000 per company, the highest level ever. Publication budgets increased by 68 percent.
Continue reading "CCC Research Study: Branded Content Spending Reaches New High" »
