Creating content simply because you (or your boss) think you should will keep your site or blog or Twitter feed full but may not satisfy your readers. Frank Reed, owner of FT Internet Marketing, argues that it's more important to create content your readers actually look forward to receiving.
Statistically speaking, the number of people who really look forward to your next installment likely represents only a fraction of your total traffic. But Rich notes, that fraction comprises the true believers, the true fans - think the 80/20 rule.
But they tend to be overlooked in the drumbeat to peg SEO goals - which is a sure way to squelch their interest. "They are your most valuable customers yet they are sacrificed in most marketers’ attempts to get bigger numbers rather than a better (albeit smaller in many cases) audience of true fans," Rich writes.
So, Rich says, hone your content creation to cultivate that loyal fan base. "The old axiom of 'Quality beats quantity every time' holds true in the content world as well," Rich concludes.
