So it's probably no surprise that Joe Pulizzi's blog on Junta42 is one of my go-tos for great content marketing insight, and Joe's latest post illustrates just why that is.
The post is a tough-love tirade about content marketing and how a company's content marketing strategy will fail if the content is all about the company and not about the customers' needs. He gives an example of content marketing that doesn't work (sorry, Ford Motors) and challenges companies to take this content marketing test.
