Jay Baer of Convince and Convert makes some compelling arguments about why a company's social media programs should be about helping, not about selling, and lists several companies that approaching their social media programs in this correct way. From a content marketing standpoint, Geek Squad really stood out among the companies Baer name-checked. He said:
"Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. They aren’t trying to sell you services –- at least not at that point –- they are being helpful."
Sounds a lot like a good content marketing strategy, too.
