Content That Works

News & Insight

DAR, Hammock Celebrate 2 Birthdays in 'Grand' Style
The July-August 2011 issue of American Spirit magazine, which we publish for the Daughters of the American Revolution, signals the magazine’s 10th birthday. We knew the cover would have to celebrate both that birthday and also the 235th Birthday...
Content Is Still King
A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content “represents the future of marketing,” backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content.

Table of Contents: Contents that Work Series

The following are links to a series of posts written by Hammock founder Rex Hammock in which he explores the various kinds of content that is being used by companies, associations, and other organizations and institutions to build stronger relationships with their customers, members, etc.

The posts also examine ways in which different types of content and different communications channels and platforms can work independently or in a complementary, integrated fashion to help companies reach specific business objectives.

Introduction

1. The two kinds of online content that matter most to business customers: Chronological Content & Research Content

2. Everything yöu'll ever need to knöw aböut research cöntent can be learned in the "metal umlaut" entry on Wikipedia

3. Two types of content that may not win awards, but that we can't do without: Directories & Data

4. Lessons found in reporters' notebooks and librarians' index cards