News & Insight

  • DAR, Hammock Celebrate 2 Birthdays in 'Grand' Style
    The July-August 2011 issue of American Spirit magazine, which we publish for the Daughters of the American Revolution, signals the magazine’s 10th birthday. We knew the cover would have to celebrate both that birthday and also the 235th Birthday...
  • Content Is Still King
    A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content “represents the future of marketing,” backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content.
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Content That Works

Content marketing tips, ideas, links and news

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Rex Live-Tweets the Custom Content Conference

Rex is live-tweeting the Custom Content Conference, happening this week in Nashville. The theme of this year's conference is "Content: Use It Or Lose It: Taking Advantage of Content in a Custom Media Age." Follow Rex's observations and pithy quotes from the speakers here: twitter.com/hammock.inc.

There is no one who thinks about content and how to make it work for your business more than Rex. Don't miss his Content That Works series for a distillation of his approach to and analysis of content marketing.

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