News & Insight

  • DAR, Hammock Celebrate 2 Birthdays in 'Grand' Style
    The July-August 2011 issue of American Spirit magazine, which we publish for the Daughters of the American Revolution, signals the magazine’s 10th birthday. We knew the cover would have to celebrate both that birthday and also the 235th Birthday...
  • Content Is Still King
    A recent Custom Content Council study shows that 84 percent of CMOs strongly/somewhat agree that custom content “represents the future of marketing,” backed by the fact that 59 percent of them have moved marketing money away from traditional advertising methods and put it into custom content.
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Content That Works

Content marketing tips, ideas, links and news

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GOOD is Good Content

I've been a fan of the Good organization since it launched in 2006. It continues to post content that I want to see, read and experience.

Good publishes a magazine and Web site and hosts events targeted to community-action-oriented individuals and businesses. Content areas include the latest in culture, environment, health, media and politics, and content channels include video, a blog, special events for members and the coolest infographics on random but fascinating topics.

By signing up for an account online, you get a one-year subscription to the magazine for whatever amount you want to pay--and 100% of your fee goes to the nonprofit of your choice. The idea is to form a community that will raise significant money for organizations that will do something important with those funds.

It's a radical experiment with content--but it's paying off with good works around the globe. How earth-shaking is your content?

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