We agree with the magazine experts at Foliomag.com who are predicting that content’s role for publishers this year will expand and grow. The creation and execution of targeted content will be a huge asset for publishers and will help them connect with their readers who are looking to access content not only in a variety of places, but also with different platforms and tools.
"It will be imperative to respond to the readers needs—where, when and in the format they prefer—or see yourself being pushed out of the market. Print will still play a flagship role for most magazine enterprises, but there will be a continued drive to expand existing channels including print magazines and newsletters, digital magazines and e-newsletters, mobile, Web sites, blogs, podcasts, virtual events, video and many others."
