It may seem like newspapers, magazines and television stations are the experts when it comes to developing local content, but small businesses could have a corner on that market, too—if they just took advantage of it. More consumers are seeking online content about events they can attend in the community and information about local organizations—and small businesses are in the prime position to fill that niche, according this BizReport blog.
Social networks are the best way to publicize this information because they are "becoming the new search engine," said Jon Zack, co-founder of EggZack.com, which gives businesses an online platform for creating, uploading and distributing online newsletters, event flyers and other marketing materials. Sharing content through social networks ensures that customers will hear about the event and perhaps even repost a link to the information for family and friends.
